Makeup is a staple in society today and it is thought of as a need. Most women choose to adorn themselves with the soft textures and vibrant colors to highlight natural beauty or make some sort of statement. Many makeups are made up of chemicals and compounds that no wearer takes the time to investigate. A different alternative to this option is to use natural products that carry no harsh reactions or harm any type of being. Lime Crime, “a cruelty-free Vegan brand”, is a great alternative to this makeup. Natural makeup without the harming or cruelty to animals.
Originally, this company started in the Los Angeles Area with the slogan, “the makeup for unicorns”. The multiple colors and bold choices that they offer are to express individuality and transform the wearer into a place where they appreciate and love themselves. The idea behind their products being animal free caught on well and has become popular in the society today.
Popularity and trends of the natural make-up proved to Lime Crime that a new market was left untapped. The UK offered more expansion opportunities to promote the cruelty-free vegan make-up to a larger crowd. Originally, these beauty products were launched to the public. In about a years time, the sales reflected the markets need and want for the product. With the growing number of products available from this company, the demand of the different types grow and change as well. Although the United States holds a strong demand for the make-up products, the United Kingdom mirrors that want. Lime Crime has now joined the beauty product line in the UK with some of the other top brands. There version of Cruelty-Free Vegan beauty products have taken both markets by storm. These products are a great addition to any collection.