When it comes to the cosmetics industry, it’s cutthroat, and the major companies seem to call the shots.
That was until Doe Deere launched Lime Crime just eight years ago, and since that time, the Russian native beauty entrepreneur has turned the world of makeup on its head in the most delightful way.
Doe Deere recently sat down with the U.K.’s Stylist.com to discuss her vegan-friendly brand and to welcome the debut of her makeup to the Feelunique x Lime Crime Pop Up Shop in London on Friday 27th April.
It’s exciting to watch Doe Deere’s brand gain more and more popularity around the world. The e-commerce makeup label stands out in a sea of beige-y cosmetics because Doe Deere believes that makeup should be playful, modern, break the rules and be boldly colorful to make a personal beauty statement.
These days, Doe Deere is sporting bright red tresses as she enjoys frequently changing up her look. She likes makeup and hair to behave fearlessly, and Lime Crime has recently added an amazing hair tint category to their cosmetics brand.
Doe Deere explains that young people enjoy fooling around with hair color and exploring their beauty, so her brand launched a line of dyes that are vegan, kind and gentle to the hair and come in a wild rainbow of shades.
The color purple has become a breakout trend this season, and Doe Deere is excited to present the shade in her new Venus III eyeshadow palette and her famous Unicorn lipstick. Purple, lavender, lilac and mauve are colors that Lime Crime is featuring for its makeup-obsessed fans. In addition, Pantone company’s color of the year is ultraviolet, so Doe Deere, as usual, is right on track with pop culture, fashion and beauty. She can spot a trend-to-be a mile away because she’s tuned in to the street vibe and artistic expression.
Lime Crime makeup is loud and bold, and for Doe Deere, that’s part of the mission. She believes that women and men who wear makeup should not fall under a one size fits all beauty category. She finds her vibrant makeup with glitter and iridescence to be empowering and to allow each one who puts it on to define beauty their own way.
Doe Deere calls it “owning your difference,” and apparently, her many fans agree. Lime Crime’s Instagram is a social media darling with more than 3.3 million followers.
Lime Crime is an independent beauty company based out of Los Angeles. The cosmetics can be found online and at popular retailers like ULTA, Urban Outfitters and Dolls Kill. Learn more: http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready